Grassroots
£20-£55/month
- • Mixed ability
- • Minimal parent feedback
- • No published curriculum
- • Future Fit varies
- • Safeguarding standards vary
Ashford, Kent
Ashford Advanced Football Academy
Advanced football development for ambitious young players - technical detail, real progress, and the confidence to play.
U8-U11
Age Groups
5v5 & 7v7
Future Fit Formats
12-Week
Curriculum
Welfare
First Environment
U8-U11 Future Fit aligned Safeguarding-first Technical detail
Why families choose AAFA
Advanced coaching that stays honest.
Advanced football development for ambitious young players - technical detail, real progress, and the confidence to play.
AAFA is designed for ambitious U8-U11 players who need more technical detail, more purposeful repetition and clearer development feedback than a standard weekly team session can always provide.
AAFA is development-focused. It supports technical progress, confidence and realistic next steps without trial guarantees or professional club promises.
AAFA position
AAFA Advanced Development
£69-£129/month
- • Ability-grouped
- • Quarterly development reports
- • Published 12-week curriculum
- • Future Fit aligned
- • Safeguarding-led delivery
Club Camps
£1,400+/week
- • Mixed camp groups
- • No ongoing parent feedback
- • Camp-only curriculum
- • Not Future Fit focused
- • Safeguarding standards vary
Programmes for U8-U11 players
Age-group coaching cards with clear formats.
Players train in age-appropriate groups with technical repetition, positive challenge and small-sided formats that reflect Future Fit principles.
5v5 format
U8 Football Academy
Ball mastery, turning, dribbling, simple decisions
View age group5v5 format
U9 Football Academy
Faster control, support angles, tight-space confidence
View age group7v7 format
U10 Football Academy
Scanning, combinations, pressing, support and movement
View age group7v7 format
U11 Football Academy
Awareness, tempo, roles, transitions, consistency
View age groupCustomer journey
A simple route from interest to progress.
Step 1
Discover
Browse programmes, pricing and policies, all published upfront before any commitment.
Step 2
Assess
Book a low-pressure £0-£10 session. Coaches observe and share written parent feedback.
Step 3
Join
Choose the recommended membership tier. The first session can usually begin within days.
Step 4
Develop
Weekly sessions, a 12-week curriculum and tracked progress through practical football habits.
Step 5
Report
Quarterly player development reports show skill scores, coach observations and next targets.
Development feedback
Parents can see what is improving.
Feedback is built around observable football behaviours, confidence and next steps. It supports development without creating pressure, promises or unrealistic claims.
Every session
Post-Session Coach Notes
Short observations on effort, confidence and technical habits.
Every 12 weeks
Quarterly Development Report
Skill scores, coach observations and next-step development targets.
At assessment
Assessment Feedback
Written guidance on suitability, readiness and recommended programme route.
Sample report format
Alex M., U10, Spring Term 2026
Sample report format — fictional data
Ball Mastery 82%
First Touch & Receiving 74%
Scanning & Awareness 61%
1v1 Confidence 88%
Decision-Making Under Pressure 69%
Coach note
Alex has shown strong improvement in close control and 1v1 situations this term. Attitude and effort are consistently excellent.
Next focus
Scanning before receiving. Alex tends to receive first and then look, which we will address directly in the next curriculum block.
Technical curriculum
Four pillars for better football habits.
Sessions focus on ball mastery, movement, receiving skills, 1v1 confidence, passing detail, scanning, game understanding and small-sided match play.
Curriculum
Ball mastery
Close control, turning, dribbling and comfort receiving under age-appropriate pressure.
Curriculum
Decision-making
Scanning, support angles, passing choices and simple tactical habits linked to real game moments.
Curriculum
Confidence
Positive repetition, clear coaching language and small-sided play that helps players try, adapt and improve.
Curriculum
Game realism
Small-sided practices connect technical repetition to 5v5 and 7v7 decisions players recognise on match day.
Future Fit Formats
Age-appropriate formats, clear curriculum boundaries.
Heading is not part of the U7-U11 curriculum. Heading in matches is banned for U7-U11 from the 2026/27 season.
5v5
U8-U9
More touches, simple decisions, ball confidence, support and repeated involvement.
7v7
U10-U11
Support angles, awareness, transitions, positional habits and connected play.
Transparent pricing
Fees are visible before families decide.
Membership ranges and add-ons are published clearly. Elite Plus is invite only and may not be suitable or available for every player.
Elite Plus is a programme tier name only and does not create a professional club link or guaranteed outcome.
See Full PricingDevelopment Membership
£69/month
Core weekly development programme for players building reliable technique and confidence.
Advanced Membership
£99-£129/month
Higher-detail development programme for players ready for more challenge and coaching detail.
Elite Plus Membership
£159-£199/month
Invite-only development support for suitable players after coaching assessment.
Add-ons and one-off options
Assessment session £0-£10
1-to-1 coaching £45-£75/hour
Holiday masterclass £35-£60/day
Annual kit/registration £50-£95
Assessment
Low-pressure checks before joining.
Assessment helps place each player in the right environment. It is not a trial, guarantee or selection promise.
01
Browse & Decide
All programmes, pricing and policies are published before any commitment.
02
£0-£10Book Assessment
One low-pressure session. Coaches observe and share written feedback.
03
Choose Your Tier
Development, Advanced or Elite Plus, based on assessment recommendation.
04
Train & Track
Weekly sessions, 12-week curriculum and quarterly written development reports.
Assessment enquiry
What to send before asking for an assessment.
AAFA does not take bookings through this website. Families should use the academy's existing agreed communication route and include the practical details coaches need to check suitability.
View Parent Enquiry GuideInclude in your enquiry
- • Player age group and school year
- • Current playing experience and confidence level
- • Any medical, injury, confidence or welfare information coaches should know before assessment
- • Whether the family is looking at weekly membership, 1-to-1 coaching or holiday masterclasses
Assessment first
New players should complete a low-pressure assessment before any membership recommendation is made.
Places depend on fit
Availability depends on age group, group balance, welfare, coach capacity and whether the session environment is suitable for the player.
Use agreed channels
This static website does not take bookings. Families should request assessment details through the academy's existing agreed communication route.
Timetable and term rhythm
A weekly coaching rhythm with 12-week curriculum blocks.
Weekly rhythm
Membership is built around regular weekly coaching rather than one-off attendance.
Assessment window
Assessment timing should be confirmed through agreed academy communication channels before attending.
Holiday options
Holiday masterclasses may run separately from the weekly membership timetable when available.
Term notes
- • Programme content is planned in 12-week curriculum blocks so players and parents can understand the current development focus.
- • Term dates, venue timings and weather changes should be confirmed through agreed academy communication channels before travelling.
- • Membership changes require 14 days' notice, as set out in the cancellation policy.
Safeguarding
Player welfare sits at the centre of delivery.
Safeguarding is visible across every part of the academy. Sessions are planned and supervised with age-appropriate coaching, clear behaviour expectations, parent communication, and player wellbeing at the centre of delivery.
The academy does not promise professional academy placement, trials, club signings, or affiliation with any professional club.
Read PoliciesFAQ
Clear answers before families decide.
The programme is transparent about suitability, pricing, safeguarding, Future Fit rules and development boundaries.
Is this only for academy-level players?
No. AAFA is for U8-U11 players who enjoy football, respond well to coaching detail and are ready for structured, positive training.
Do you guarantee professional academy trials?
No. AAFA is development-focused and does not provide trial guarantees, signings, placements or professional club affiliation.
What age groups do you coach?
The published programme focuses on U8, U9, U10 and U11 players.
How are players grouped by ability?
Players are grouped through coaching assessment, observed readiness, confidence, welfare and suitability for the session environment.
Is heading part of the programme?
No. Heading is excluded for U8-U11 players. Heading in matches is banned for U7-U11 from the 2026/27 season.
What does the monthly fee include?
Membership includes weekly coaching, age-appropriate curriculum themes and development feedback. Exact inclusions vary by tier.
What happens if my child misses a session?
Attendance expectations are explained before joining. The academy keeps communication practical and parent-friendly.
How is safeguarding handled?
Coaching delivery is welfare-led, with role-based standards, clear supervision expectations and parent guidance around suitability and concerns.
What should players bring to sessions?
Players should bring suitable football kit, boots or trainers appropriate for the venue, shin pads, water and any parent-agreed essentials.
Next step
Explore the right programme for your player.
Review the age-group pages, check transparent pricing and read parent information before deciding whether AAFA is the right development environment.
Heading is not part of the U7-U11 curriculum. Heading in matches is banned for U7-U11 from the 2026/27 season. AAFA remains a development environment, not a guaranteed pathway to a professional club.